Intentional design
Everything we do starts with why
Made with care
We believe in building better
A team with a goal
Real people making great products
That Blurry-Before-Bright Feeling.
Introducing the NO SHAPE, JUST TONE Tee — an homage to the soft start. Inspired by that in-between state of mind — not quite awake, not quite asleep — where tone leads and shape fades. A study in quiet contrast from our Neutral Code collection.
Front: “no shape, just tone.” embroidered text – minimal, meditative
Side Hem: Bold DIM text and a slow-burning monologue about the moment before clarity
Back: Completely blank – calm canvas, no interruptions
240 GSM 100% cotton terry
Oversized fit with drop shoulders
Ribbed neckline that holds its form
Rich brown silk screen detailing for soft contrast
Designed & made in India
Machine wash cold, inside out
Do not iron over prints
Skip the tumble — air dry for longevity
Not loud. Not sharp. Just tone.
Part of the Neutral Code — wear the in-between.